The 29th annual Santa Clothes Program was held in 2023. Santa Clothes provides much needed shoes, socks, winter clothing, mentoring and, a sports ball gift to at-risk children from the Las Vegas valley each Christmas. Santa Clothes is a multi-club service project spearheaded by the Las Vegas Rotary Club and supported by several Southern Nevada area Rotary Clubs. Santa Clothes could not happen without the help and support of its longtime supporter JC Penney.

More than 400 people helped with the shopping and logistics at JC Penney. When the kids were finished shopping for new clothing and shoes, they were taken to the Boy Scouts Field to play at various activity stations. Then they had lunch and heard inspirational speeches about the importance of hard work and education. At the end of the day, they each received a sports ball, books, a dental kit and a backpack.

Santa Clothes began in 1996 with 35 kids. The program has steadily grown over the years serving 470 children in 2023. Southern Nevada area Rotary Clubs raised nearly $83,000 to purchase clothing for the kids, which JC Penney provided at a discount. This, combined with in-kind donations of sports balls, books and more, allowed us to provide goods and services worth more than $133,000. Since its inception, Santa Clothes has provided needy children with $1,933,532 worth of winter clothing, shoes and gifts. Stay tuned for the 30th year of Santa Clothes coming in December 2024.