SANTA CLOTHES

Welcome to Santa Clothes — Celebrating 30 Years of Holiday Magic and Hope

For three decades, Santa Clothes has been more than a charitable initiative — it’s been a heartwarming tradition that brings joy, dignity, and inspiration to children in need across Southern Nevada. Led by the Las Vegas Rotary Club and supported by fellow Rotary Clubs and over 400 dedicated volunteers, this beloved project continues to make a lasting impact.

Each year, hundreds of children are paired with volunteers for a special shopping experience at our longtime partner, JCPenney, where they select new clothing and shoes — essentials that many of them would otherwise go without. But the magic doesn’t stop there.

After shopping, the children head to Engelstad Scout Park, where they’re welcomed by Santa Claus and UNLV athletic teams. The athletes host interactive sports stations, teaching the children how to play each sport while encouraging teamwork, confidence, and fun. At noon, everyone gathers for lunch and listens to inspiring speakers who share powerful messages about perseverance, education, and the value of hard work.

As they leave, each child receives a sports ball, books, a dental kit, and a backpack — gifts that extend the joy and support well beyond the event.

Since its founding, Santa Clothes has:

  • Served 7,727 children
  • Provided over $2,045,568.65 in goods
  • United thousands of volunteers under Rotary’s guiding motto: Service Above Self

From its humble beginnings Santa Clothes has blossomed into a treasured annual holiday tradition that continues to uplift local children and families in Southern Nevada.

And none of it would be possible without you.

As the needs in our community grow, so do the importance of your support. Every donation — no matter the size — helps provide warmth, comfort, and a day of joy to a child who needs it most. Together, we can continue to make this season brighter for local. children in dire need. Help us keep the Santa Clothes project going by donating to this wonderful cause.

Thank you for your support. We greatly appreciate it.

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Summer Santa Clothes Program

In addition to the annual holiday event, the Las Vegas Rotary Club hosts Summer Santa Clothes to help local students start the school year with confidence and the school materials they need to succeed. In 2025, Rotarians raised more than $20,000 to purchase 1,360 pieces of clothing, shoes and backpacks in partnership with JCPenney and donated them to Project 150, which supports homeless and disadvantaged high school students.

The Las Vegas Rotary Foundation, Inc. (“LVRF”) is registered with the Nevada Secretary of State and qualified by the Internal Revenue Services as a 501(c)(3) nonprofit organization (EIN: 88-0403571). Established in 1998, LVRF supports the Las Vegas Rotary Club. Las Vegas Rotary’s mission is “teaching youth to succeed through literacy, education & life skills development.” Your charitable contribution to LVRF is tax-deductible to the extent allowed by law.